Monthly Archives: March 2013

Delivering The Goods

One of the major obstacles in the direct marketing business is being able to deliver the goods to the customer. Unlike shopping in a retail environment, the customer doesn’t get to touch the product until it arrives on their doorstop. … Continue reading

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That “hot new product” question

Wherever I go, friends always ask me what the hot new product is. Although it should roll right off my tongue, I find it is a tough question to answer.  We mail catalogs every 2 weeks, and each one has … Continue reading

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